Match three Both Homescapes and Gardenscapes are hugely popular, with more than 100 million app installs each from the Google Play store. "It would not be surprising for a publisher to target certain types of gamers with ads featuring the more competitive and problem-solving elements of their title, even if they don't make up the bulk of gameplay," he said. In recent years, a number of mobile games have used ad videos that show puzzle game mechanics they do not use - or barely use - prompting complaints from gamers. They showed a game where users pull pins in a specific order to solve a puzzle - though the actual games had totally different "core gameplay". Two misleading ads for mobile games that bear little relation to the actual product have been banned by the Advertising Standards Authority (ASA). The UK advertising authority tells a developer to change its mobile gaming ads.
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